How to proactively address your customers’ objections
Every potential customer has hesitations about working with a new company. They may not trust you. They may not believe … Continue reading
When $50 converts better than $49.95
Why is it that some startups price their products ending in $.99, while others end in $.00? Can it really … Continue reading
Use other websites’ authority to promote your startup
Writing blog posts is great. But it takes a lot of time. What if you could use the authority and … Continue reading
Building credibility for your startup with social proof
You need social proof to sell your product or service. There are simply too many alternatives available. Users need an … Continue reading
Customers buy benefits, not features
So why is it that every startup we see listed on Product Hunt or Launching Next leads with features? If … Continue reading
How to improve the your startup’s website copy
Copywriting is the practice of crafting text to inspire, inform or persuade. It’s also extremely difficult. If you want to … Continue reading
How to convince journalists to write about your startup
Getting links from established websites is one of the best ways to rank in search results. But there’s a big … Continue reading