So why is it that every startup we see listed on Product Hunt or Launching Next leads with features? If these startups improved their homepages, they’d see more sign-ups.
Let’s say we have a to-do list app. We can go through a list of features and re-write them as benefits:
Feature: Easy to-do lists
Benefit: Get more done today
Feature: Plan out your day
Benefit: Reach your goals without the stress
Feature: Prioritize your tasks
Benefit: Focus on what really matters
Feature: Get started easily
Benefit: Reclaim your day now
Feature: Free trial
Benefit: No commitment
Feature: Support for multiple users
Benefit: Bring your team together
Feature: Status updates
Benefits: Stay on track and never miss a priority
See the difference? When we lead with benefits, we show our value and have the chance to persuade. These benefits separate us from other competitors.
- Visit your homepage
- Write down every feature listed
- Rewrite the features as benefits
- Update your homepage to lead with benefits in the subheads. Then, describe how your product or service delivers on the benefit through your features.